It’s Not the Deal That Fails - It’s the Integration After leading 51 integrations across listed and PE-backed businesses, I’ve noticed a recurring pattern: The deal logic is often sound. But value creation falters in the execution. Why? 🎌 Integration is often treated as a checklist rather than a change journey. 🎌 Synergies are “promised” in spreadsheets but are often lost due to people, processes, and a lack of leadership. 🎌 Cultural alignment drifts, leaving people feeling like ‘outsiders’ who are not prepared to give the extra discretionary effort needed in times of considerable change. What consistently drives success? ✅ Integration aligned to the investment thesis - not a generic playbook ✅ Clear, decisive governance - with the right sponsorship and empowered, fast decision-making ✅ A target operating model built early and stress-tested for real-world complexity ✅ Cultural integration - often underestimated or deprioritised, always critical but needs to be practical ✅ Customer impact lens - making sure client experience doesn’t suffer amid internal change ✅ Obsessive focus on early quick wins - they buy you time, trust, and momentum ✅ Relentless pace, but with prioritisation - not everything has to move immediately ✅ Leaders who can lead through ambiguity - clarity, empathy and energy at the top make all the difference Integration isn’t the end of a deal; it’s where the real value is created (or missed). What’s your experience? Are we finally learning how to integrate better, or are we still repeating the same post-deal missteps? #MergersAndAcquisitions #ValueCreation #PostMergerIntegration
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You're an interim CTO brought in to lead a post-acquisition tech transformation. The engineering team is nervous. The PE partners want results. And you have 6 months to deliver value. The best interim CTOs do this in week one: Day 1-3: Talk to engineers, not managers 15 one-on-ones with individual contributors. Not the leadership team. Why? Engineers know where the skeletons are. They'll tell you about the undocumented dependencies, the systems held together with sellotape, and the technical debt that goes unaddressed. These conversations reveal the real state of the tech stack. Day 3-4: Run a full security audit Not a compliance checkbox exercise. A proper audit. Post-acquisition is when vulnerabilities get exposed. Different security protocols. New access points. Legacy systems suddenly connected to your network. Sometimes breaches happen in month two because no one checked this in week one. Day 4-5: Map every integration point Between the acquired company's systems and yours. Between their systems and their customers. Between their infrastructure and their vendors. This map becomes your critical path. It shows you where the risk is, where the quick wins are, and where you'll need external help. What this first week actually prevents: Those 15 engineer conversations identify the talent you'll lose if you don't act fast. The people who'll walk if the tech debt stays ignored. That's typically 3-5 senior engineers at over £100k each to replace and onboard. The security audit catches the integration vulnerabilities before they become breaches. One data incident costs around £700k in remediation and customer trust. The integration map stops you rebuilding systems that should be retired. Or worse, connecting systems that create cascading failures three months in. Failed integrations cost 6-8 months of delayed synergies. Add it up: Replacement costs, breach prevention, and avoiding failed integrations. That's roughly £2m in value protected. Most PE firms hand tech integration to someone who's never done it before. They spend week one in boardrooms instead of talking to engineers. They miss the security gaps and integration risks that cause problems later. An interim CTO who's integrated 5 tech stacks knows what to look for in week one. They've seen these patterns. They know which conversations matter and which risks to prioritise. That pattern recognition saves you 18 months and £2m in mistakes.
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🚶♂️ 𝐖𝐡𝐲 𝐏𝐞𝐨𝐩𝐥𝐞 𝐖𝐚𝐥𝐤 𝐀𝐟𝐭𝐞𝐫 𝐚 𝐃𝐞𝐚𝐥 — 𝐀𝐧𝐝 𝐇𝐨𝐰 𝐭𝐨 𝐌𝐚𝐤𝐞 𝐓𝐡𝐞𝐦 𝐒𝐭𝐚𝐲 I’ve seen too many M&A deals 𝐥𝐨𝐬𝐞 𝐭𝐡𝐞𝐢𝐫 𝐦𝐨𝐬𝐭 𝐯𝐚𝐥𝐮𝐚𝐛𝐥𝐞 𝐚𝐬𝐬𝐞𝐭 within months: their people. Not because of bad numbers. But because of 𝐛𝐫𝐨𝐤𝐞𝐧 𝐭𝐫𝐮𝐬𝐭, 𝐮𝐧𝐜𝐥𝐞𝐚𝐫 𝐫𝐨𝐥𝐞𝐬, and cultural disconnects. 📉 According to McKinsey & Company, 33% of acquired employees plan to leave within the first year post-deal. Even worse? 𝐓𝐡𝐞 𝐭𝐨𝐩 10% 𝐨𝐟 𝐩𝐞𝐫𝐟𝐨𝐫𝐦𝐞𝐫𝐬 𝐚𝐫𝐞 𝐭𝐰𝐢𝐜𝐞 𝐚𝐬 𝐥𝐢𝐤𝐞𝐥𝐲 𝐭𝐨 𝐪𝐮𝐢𝐭 𝐝𝐮𝐫𝐢𝐧𝐠 𝐢𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐢𝐨𝐧 𝐩𝐡𝐚𝐬𝐞𝐬. And yet, in most mid-sized deals I’ve worked on, “talent retention strategy” is an afterthought. 🔍 𝐀 𝐫𝐞𝐚𝐥-𝐰𝐨𝐫𝐥𝐝 𝐞𝐱𝐚𝐦𝐩𝐥𝐞: When Lufthansa acquired parts of airberlin, many employees — especially cabin crews — felt uncertain about their place in the new structure. Hundreds chose to leave, citing lack of clarity and feeling like “just a number.” The backlash slowed down the integration process and hurt public perception of the deal. Now contrast that with CAREEM LTD’s post-acquisition strategy when Uber acquired them. While Uber integrated tech ops, they kept the CAREEM LTD brand and leadership intact in many areas. Result? CAREEM LTD retained its entrepreneurial spirit — and its top people. Or take Netcompany’s acquisition of INTRASOFT International: They avoided a one-size-fits-all model and preserved INTRASOFT International’s autonomy in critical regions. Outcome? 12 public contracts signed within 18 months — and low attrition at the senior level. 𝐒𝐨 𝐰𝐡𝐚𝐭 𝐰𝐨𝐫𝐤𝐬? ✅ Early, honest communication ✅ Protecting “culture carriers” ✅ Mapping and de-risking flight-risk talent ✅ Integration teams that include HR — not just Finance 💬 𝐈𝐟 𝐲𝐨𝐮'𝐫𝐞 𝐦𝐚𝐧𝐚𝐠𝐢𝐧𝐠 𝐢𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐢𝐨𝐧, 𝐚𝐬𝐤 𝐲𝐨𝐮𝐫𝐬𝐞𝐥𝐟 𝐭𝐡𝐢𝐬: Are you leading people through change — or just informing them after the fact? 𝐋𝐞𝐭’𝐬 𝐛𝐮𝐢𝐥𝐝 𝐝𝐞𝐚𝐥𝐬 𝐭𝐡𝐚𝐭 𝐩𝐞𝐨𝐩𝐥𝐞 𝐰𝐚𝐧𝐭 𝐭𝐨 𝐛𝐞 𝐩𝐚𝐫𝐭 𝐨𝐟. 🛎️ I’m working on a full article about retaining talent post-acquisition. Drop a 🔥 in the comments if you want to read it when it drops. #MergersAndAcquisitions #IntegrationStrategy #TalentRetention #CultureMatters #Leadership #PostMergerIntegration #HumanCapital #Careem #Netcompany #MidMarketM&A #MENAregion #EUbusiness #CorporateFinance #M&Aintegration #PeopleFirst Let me know if you'd like a follow-up article built from this post, or a visual to accompany it!
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One of the biggest challenges for Buy and Build strategies is managing and integrating people from acquired businesses into the larger group. The challenge is even greater with senior people who were also sellers. They've often just received significant money and commonly have earn outs dependent on performance in the year or two after acquisition. These people, maybe founders, experience a range of emotions and often have mixed motivations. Some are entirely focused on maximising their earn-out to retire. Others care deeply about the business and their employees. Ideally a wiser acquirer will have ensured these leaders rolled significant value into shares of the enlarged group to create alignment. Even with alignment there are likely issues of cultures clashing and new ways of working being difficult to accept. Even more so if the target is being rebranded. Accounting and payroll systems need combining. Technical delivery can need aligning. Simply ensuring everyone starts talking is hard enough. So integration presents issues not always foreseen when the buy-and-build plan was developed. These issues are exaggerated when the business is a people business - especially professional services. So what can we do to improve our chances of success? I’ve learned that an important guide to how people in an acquisition target will integrate is how they behave in the run up to the deal. The best guide to how people will behave when they join your business is how they behave in the acquisition (or recruitment) process. If leaders being acquired are evasive, prone to exaggerating, nickel and diming on small issues, constantly trying to renegotiate to maximise their personal returns and generally putting themselves first - the likelihood is they'll show these traits when they join. It's not always the case - some people behave out of character when their businesses are being acquired. But usually the best guide to whether a senior team will be a positive addition will be apparent in how they collaborate during the deal process. We find the same in hiring. The behaviour of a candidate shows you who they are and how they'll behave when they join. Focusing on senior people and ensuring you bring in businesses led by people who share your values will make the acquisition much more likely to succeed. This partly explains why off market deals are advantageous - building a relationship between buyers and sellers in advance is time well spent. A hard run sale process doesn't always allow time to assess the key people thoroughly. I often say deals are more about people than numbers - the ability to form a strong combined team will be enhanced if the buyer filters out targets where leadership have different values and focuses on acquiring businesses run by people who fit with the acquirer's culture and are incentivised to be aligned! #CorporateFinance #BuyAndBuild #AlvarezAndMarsal
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You didn’t overpay for the business. You under-budgeted the integration. Here's why integrations take 3X longer than planned: 1. 𝗣𝗘 𝗳𝗶𝗿𝗺𝘀 𝘂𝗻𝗱𝗲𝗿𝗲𝘀𝘁𝗶𝗺𝗮𝘁𝗲 𝗰𝗼𝗺𝗽𝗹𝗲𝘅𝗶𝘁𝘆 Budget: $200K, 90 days Reality: $600K–$800K, 12–18 months Why? "Systems are basically the same" = 3 ERPs, 7 reporting tools, zero documentation. 2. "𝗖𝗹𝗲𝗮𝗻 𝗳𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹𝘀" 𝗮𝗿𝗲𝗻'𝘁 𝗰𝗹𝗲𝗮𝗻 Pre-close: "Our books are in great shape." Post-close: → 30% of accounts have vague descriptions → Intercompany not eliminated properly → Rev rec doesn't match parent policy → Account 5-2870 has $340K and nobody knows why 3. 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻 𝗴𝗲𝘁𝘀 𝗱𝗲𝗽𝗿𝗶𝗼𝗿𝗶𝘁𝗶𝘇𝗲𝗱 Month 1–3: Full focus Month 4: "Q1 close first, integration later" Month 12: "Why isn't this done?" 4. 𝗧𝗵𝗲 𝘁𝗲𝗮𝗺 𝗶𝘀 𝘂𝗻𝗱𝗲𝗿𝘄𝗮𝘁𝗲𝗿 They're expected to: → Run combined finance → Integrate two orgs → Close monthly → Support the board Something gives. It's always integration. 𝗪𝗵𝗮𝘁 𝘄𝗼𝗿𝗸𝘀 𝗶𝗻𝘀𝘁𝗲𝗮𝗱: WEEK 1: Map the mess first → Systems, entities, accounts, data quality → 40–60 hours before you promise Day 100 WEEK 2–4: Build a sequenced roadmap → Critical path (GL, AP, AR, payroll) → Quick wins (reporting consolidation) → Long tail (ERP migration) WEEK 4–12: Execute critical path only → One P&L, cash flow, balance sheet → Chart of accounts mapping → Intercompany elimination MONTH 4+: Staff it properly → Interim integration lead → Embedded support for transactional work → Pause non-critical projects 𝗧𝗵𝗲 𝗽𝗮𝘁𝘁𝗲𝗿𝗻: CFOs commit to Day 100 without mapping complexity. They realize it's 3X more work. They try to do it with a maxed-out team. Integration gets deprioritized. Month 14: Still reconciling two charts of accounts. If you're about to integrate an acquisition, let's talk. I'll walk you through the Week 1 diagnostic before you commit to timelines you can't hit. Shoot me a note.
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🚨 Private equity just bought the company. GTM is sprinting. Finance is modeling. And none of it ties together. Here’s the hard truth: If your CRM, ERP, comp plans, pricing, and financial model aren’t fully aligned post-acquisition, your value creation plan is built on noise. What we see all the time post-close: 🔹 CRM (Salesforce, HubSpot): Forecasts are strong — but Finance has no confidence. Close dates slip. Deal sizes change. No link to margin. 🔹 ERP (NetSuite, QuickBooks): Shows true COGS (it normally doesn't), margin, and collections — but that data never flows back to GTM, pricing, or sales ops. 🔹 Comp plans: Incentivize revenue at all costs — even when deals are low-margin or over-discounted. Misaligned incentives = value destruction. 🔹 Pricing: Lives in spreadsheets, disconnected from real-time margin data or customer acquisition cost. 🔹 Financial Model: Beautifully built for the board deck… but completely divorced from what’s actually happening in CRM or ERP. 🔹 Budget vs. Actuals (BvA): Becomes a monthly fire drill. GTM blames Finance. Finance blames GTM. Meanwhile, investors are asking why results don’t match the model. 👉 The fix isn’t more spreadsheets. It’s systemic integration between your GTM and Finance engines: ✅ A CRM that reflects real margin and CAC ✅ An ERP that feeds live data into your model and BvA ✅ Comp plans tied to gross profit, not just revenue ✅ Pricing tools embedded in your sales motion ✅ A BvA process that drives decisions — not finger-pointing If you’re post-acquisition and these aren’t connected yet, you’re not just inefficient — you’re flying blind. 💬 Operators, CFOs, and RevOps leaders: What’s the biggest disconnect you’ve seen post-deal between the field and finance?
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𝗟𝗲𝗴𝗮𝗹 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲 𝗧𝗮𝗹𝗸: 𝗣𝗼𝘀𝘁 𝗠𝗲𝗿𝗴𝗲𝗿 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻 I spoke to Xavier Schops, Chief Legal Officer at medmix. Xavier integrated successfully two teams following the acquisition of a PE-owned Dutch group by a Fortune 500 US company to triple its regional size. ❓ 𝗛𝗮𝘃𝗲 𝘆𝗼𝘂 𝗻𝗼𝘁𝗶𝗰𝗲𝗱 𝗮𝗻𝘆 𝗰𝘂𝗹𝘁𝘂𝗿𝗮𝗹 𝗰𝗹𝗮𝘀𝗵𝗲𝘀 𝗽𝗼𝘀𝘁-𝗺𝗲𝗿𝗴𝗲𝗿? 🗣 More an initially diverging organizational model (decentralized with most lawyers at factory level), and different ways of working (silos). ❓ 𝗪𝗵𝗮𝘁 𝗵𝗮𝘀 𝗯𝗲𝗲𝗻 𝘁𝗵𝗲 𝗯𝗶𝗴𝗴𝗲𝘀𝘁 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲 𝗶𝗻 𝗶𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗻𝗴 𝘁𝗲𝗮𝗺𝘀? 🗣 Efficiently combining the legacy team and the “acquired” legal team while reducing costs, complexity, boosting support to the businesses and operate as team. We took as staged process: 1️⃣ Identify strategic and operational needs, not what business has but what it should benefit to best allocate resources. This review was done candidly, thoroughly, focusing on essentials. 2️⃣ Map the current resources, talents, abilities, specific constraints and identify the gaps 3️⃣ Align needs and resources: Lawyers left while we hired people with broader capabilities. Reporting lines were adjusted to ensure solid reporting lines to Legal and a single budget. ❓ 𝗪𝗵𝗮𝘁 𝗿𝗼𝗹𝗲 𝗱𝗶𝗱 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗽𝗹𝗮𝘆 𝗶𝗻 𝘁𝗵𝗲 𝗶𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻? 🗣 Unequal: on the one hand, we had to demonstrate the value of the new organization to local management as they were losing “their” lawyer and, in some cases, we discontinues non-essential tasks. On the other hand, regional senior management was strongly supportive, seeing a substantially higher output for a similar overall budget. The enhanced versatility of the team was highly praised. ❓ 𝗪𝗵𝗮𝘁 𝘀𝘁𝗲𝗽𝘀 𝘄𝗲𝗿𝗲 𝘁𝗮𝗸𝗲𝗻 𝘁𝗼 𝗿𝗲𝘁𝗮𝗶𝗻 𝗸𝗲𝘆 𝗲𝗺𝗽𝗹𝗼𝘆𝗲𝗲𝘀? 🗣 Through the initial mapping, we identified eagerness be challenged and grow beyond skills. “Acquired” lawyers were afraid of being disregarded. Key drivers for engagement were ensure transparency and candor on requirement for enhanced output. We invested in core lawyers, through training, stretch assignments and recalibration. 2 factors ensured retention: team gaining substantial recognition and empowerment, and forging a strong team spirit. Many thanks, Xavier, for the interesting conversation. #leadership #inspiration #executivesearch #success
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What's the number one thing leaders get wrong post-acquisition? Someone asked me this recently. My answer: They allow that “required checklist” in the integration process to usurp those qualitative factors that need adjusting during the journey. Here are the two elements that make or break every acquisition: 1. Timed integration with clear accountability → You need a chronological timeframe with names attached to every milestone. When exactly will training happen? Who owns each deadline? 2. Prioritizing culture fit → How are you making changes to that “checklist” to keep a pulse on the people? Are you actively bringing the acquired company into your culture, or hoping it all happens naturally? Most leaders check the financial metrics and ignore the human ones. My framework now includes the many lessons I learned through doing it “right” and “wrong”: start small, align your goals, time every integration step, prioritize culture fit, and control your leverage. But here's the truth: Without leading people through each change, those beautiful spreadsheet projections evaporate. Instead of synergy, you get expensive overhead and exodus. The 30% who succeed understand that post-acquisition success isn't about perfect planning. It's about heart-felt execution, one day at a time. The formidable leader is the one who leads with the heart (not the head) in times of change. What's keeping your last acquisition from reaching its potential?
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💼 Acquisition done. Now what about the old management? An acquisition isn’t the finish line. It’s the starting gun for the hardest part: deciding what to do with the existing management team. Too often, companies swing between two lazy extremes: ❌ “Clear the deck — new broom sweeps clean.” ❌ “Let’s keep everyone, for continuity.” Both are usually wrong. Here’s a sharper, more disciplined way to think about it 👇 1️⃣ Separate roles from people Don’t start with who. Start with what. Ask first: • What capabilities are needed in the next phase, not the last one? • What roles genuinely change post-acquisition? • Where does scale, governance, or complexity increase? Only then assess whether existing leaders fit the future, not whether they built the past. 2️⃣ Founder ≠ Scaler ≠ Integrator One of the biggest M&A mistakes is role confusion. • Founders are often brilliant creators • Early executives excel at growth through chaos • Post-deal leaders must master integration, discipline, and politics These are different jobs. Keeping someone in the wrong role is cruel — for them and the business. 3️⃣ Be brutally clear, early Ambiguity kills value faster than tough decisions. If someone: • Has no future role → say it early • Has a changed role → define it precisely • Is on a “prove it” path → make metrics explicit Nothing destroys trust faster than “we’ll see how it goes”. 4️⃣ Keep culture carriers, not power holders Titles are cheap. Influence isn’t. Retain people who: • Carry institutional memory • Are trusted by teams • Translate old culture into the new reality Let go of those whose value is mainly positional or political. 5️⃣ Exits can be respectful — and fast A clean, generous, swift exit beats: • Months of uncertainty • Shadow authority • Passive resistance Good exits protect: • The departing executive’s dignity • The acquiring company’s momentum • The morale of the remaining team Final thought Acquisitions fail less often because of strategy — and more often because leaders avoid deciding about leaders. 👉 The real question isn’t: “Do we keep the old management?” 👉 It’s: “Who do we need to win the next chapter?” And then having the courage to act on the answer. #Leadership #MergersAndAcquisitions #PostMergerIntegration #BoardLevel #Strategy #Culture